In 2011, LCB teamed up with FEED Projects to fight the hunger crisis,
launching a shop-in-shop at our locations and hosting a kick off charity
event with FEED’s founder Lauren Bush.
By selling FEED bags and cupcakes, our goal is to raise enough money to
provide 20,000 meals for hungry children around the world. To help,
you can purchase FEED products at our online shop or one of our stores.
The FEED Story
FEED Projects' mission is to create good products that help FEED the
world. We do this through the sale of FEED bags, bears, t-shirts,
and other accessories by building a set donation into the cost of each
product. Thus the impact of each product, signified by a stenciled
number, is understandable, tangible, and meaningful.
We take great pride in using environmentally–friendly and artisan-made
materials, along with fair-labor production, in creating all FEED products.
We stand behind our brand and the organizations and humanitarian programs
each FEED product supports. Ultimately, we believe that everyone has the right
to basic human necessities, such as healthy and nutritious food. FEED is proud to
help FEED the world, one bag at a time.
FEED Projects was started in 2006 when acclaimed model and activist Lauren Bush
designed a bag to benefit the United Nations World Food Program's (WFP) School Feeding
operations. Lauren, a WFP Honorary Spokesperson who has visited eight WFP food aid
operations around the world, was inspired by the plight of the people she met on her travels.
She took a special interest in WFP's School Feeding program, which feeds and educates hungry
children. Inspired by the aesthetic of the bags of food distributed by WFP, she created the
FEED 1 bag, a reversible burlap and cotton bag stamped with "FEED the children of the world"
and the number "1" to signify that each bag feeds one child in school for one year.
At the UN, Lauren met then-WFP Communications Officer Ellen Gustafson and they hatched a
plan to use FEED bags to FEED the world. In 2007, Lauren and Ellen founded FEED Projects, LLC
and started selling FEED 1 bags in April of 2007. By the end of 2007, they raised donations for
WFP to feed over 37,500 hungry children in school for one year. In 2008, FEED Projects
various partnerships will lead to over $4 million for WFP school feeding.
Our personal commitment to working against hunger is matched with a commitment to the
environment and to safe and healthy working conditions for all we work with. FEED bags
are made with sustainable materials and are designed to be used as an alternative to
disposable paper and plastic bags.
This environmental and fair labor commitment is an added value in all FEED products.
View our gallery from the FEED charity event.